While "Max" as an individual isn't directly profiled in the search results, "Max" is mentioned as the name of Warner Bros. Discovery's (WBD) streaming platform in the US. This platform has become relevant to cycling fans due to the closure of GCN+ (Global Cycling Network) and the subsequent shift of cycling coverage to Max.
Max now offers live streaming of over 300 professional cycling events, including the Giro d'Italia, UCI Mountain Bike World Series, and UCI Track Champions League. This makes Max a primary platform for US cycling fans to access these events. However, a Max subscription requires an additional B/R Sports add-on to access cycling content, increasing the cost compared to the previous GCN+ service. Despite this, Max aims to provide more comprehensive live cycling coverage than any other streaming service in the US. The platform also incorporates pre- and post-race coverage, such as "The Breakaway". The move of cycling coverage to Max is part of Warner Bros. Discovery's strategy to consolidate its streaming services.
