Nike, Inc., headquartered in Beaverton, Oregon, is a global corporation engaged in the design, development, manufacturing, and marketing of athletic footwear, apparel, equipment, and accessories. Founded as Blue Ribbon Sports on January 25, 1964, by Bill Bowerman and Phil Knight, the company officially became Nike, Inc. on May 30, 1971. The name "Nike" comes from the Greek goddess of victory. Nike is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2025, Nike operates over 1,034 retail stores globally and employs around 77,800 people.
Elliott Hill is the current President and CEO of NIKE, Inc.. In recent news, Nike is re-launching its All Conditions Gear (ACG) label, opening a dedicated store in Beijing. Also, Nike-owned Converse is cutting jobs as it reorganizes its teams. Despite facing challenges like declining retail sales in key markets in 2024 and anticipated revenue declines in Q4 FY2025, Nike holds a substantial market share in the global athletic shoes and apparel sector. As of January 2026, Nike holds a 37% market share in the global athletic shoes and apparel sector. Nike is known for its popular products like Air Jordan, Air Force 1, and Air Max lines, along with the motivational slogan "Just Do It" and the Swoosh logo.