Tommy Mello turned a simple garage door repair shop into a $1.7 billion powerhouse by systematically 'killing' the hustler within. While most contractors compete on price, Mello weaponized branding and AI-driven dispatching to dominate 23 states. The secret lies in a 'doctor-client' sales psychology that removes price objections entirely—but can these high-tech systems survive the transition from founder-led grit to corporate scale?