HubSpot, founded in 2006 by Brian Halligan and Dharmesh Shah, is a US-based company that develops and markets software products for marketing, sales, and customer service. Originally focused on marketing software, it has evolved into a complete customer platform that helps businesses grow through inbound marketing. HubSpot's global headquarters is located in Cambridge, MA. CEO Yamini Rangan leads the company, driving its strategic direction and operational excellence.
HubSpot's platform provides a Smart CRM solution that unifies marketing, sales, and customer service, using AI-powered automation tools. These tools include AI-powered agents and assistants, marketing automation, sales enablement, and customer support solutions. Key products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub. HubSpot has a significant market share in the marketing automation industry, owning approximately 37.32% as of August 2023. Recent news includes the acquisition of XFunnel in December 2025, the launch of HubSpot AI, and being named a leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation Platforms. On February 11, 2026, HubSpot is set to release its fourth quarter and full year 2025 financial results.
