Strava is a social fitness network primarily used for tracking and sharing athletic activities such as running, cycling, and swimming. Founded in 2009 by Michael Horvath and Mark Gainey, the app allows users to record their workouts using GPS and analyze metrics like distance, time, speed, and elevation gain. Users can connect with friends, share activities, give "kudos" (similar to likes), and join clubs. Strava's name comes from the Swedish word for "strive".
Key features include activity recording, route planning, and "segments," which are user-created sections of roads or trails where athletes can compare their times on leaderboards. Strava offers both a free version with essential tracking features and a subscription service that unlocks advanced analytics, personalized training plans, and other enhanced features. The subscription typically costs around $5 per month when billed annually (approximately $60). A family plan is also available. Strava is available on iOS, Android, and Wear OS and is compatible with various fitness devices like Garmin, Fitbit, and Apple Watch. However, Strava's services may be partially or fully restricted in certain countries due to local laws or requirements.