The product-led growth era is dead. Raffi Salama reveals why technical superiority is no longer a moat and how a new "graveyard zone" is claiming startups that can't master the art of distribution. As AI makes software development a commodity, the battle has shifted to the 'Marketing OS.' Salama outlines the three hiring pillars and the radical new equity models that will define the next generation of 10-person unicorns.