Marlboro is an American brand of cigarettes, recognized globally, and is the best-selling cigarette brand in the world. It's known for its distinctive red and white packaging and the memorable "Marlboro Man" advertising campaigns. Originally introduced in 1924 as a cigarette marketed to women with the slogan "Mild As May," it was later rebranded in the 1950s to appeal to men, which led to skyrocketing sales. Today, Marlboro is available in numerous markets, although strict tobacco regulations prevent its sale through mainstream retail outlets in some countries like Australia.
Marlboro cigarettes are manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI) in most global territories outside the U.S. Imperial Tobacco Canada manufactures and owns a separate product using the Marlboro brand in Canada. The brand offers a range of products, including Marlboro Red (full flavor), Marlboro Gold (smoother flavor), and Marlboro Menthol (mint-cool sensation). Prices vary significantly depending on location, influenced by factors such as state taxes and local regulations, generally ranging from $5 to over $10 per pack in the U.S. In some areas like New York, prices can exceed $13 due to high tobacco taxes. Marlboro is widely available in countries where it is legal to sell them.