The fintech world is obsessed with rapid exits, but Tim Chong is playing a 30-year game. By ditching the traditional bank playbook for a lifestyle-first approach, Yonder is capturing the 'young city adventurer' market through high-frequency habits and obsessive customer discovery. See how the team behind the UK's hottest rewards card is using 'Founder Mode' to scale an organization that builds more than just credit—it builds culture.