The RTD cocktail market is no longer just about sugary cans; it's about operational disruption in the high-end on-trade sector. Jack Durling reveals how Lockdown Liquor & Co transitioned from a kitchen-table project to a £15 million powerhouse by vertically integrating production and solving the hospitality industry's labor crisis. The secret isn't just a better recipe—it's a strategic 'top-down' branding approach that refuses to compromise on quality for quick supermarket wins.