AlUla is an ancient oasis city and a governorate, situated in the Medina Province of Saudi Arabia. Located approximately 350 kilometers (220 miles) northwest of the city of Medina, AlUla spans a vast area of 22,561 square kilometers. It holds a strategic position in the Hejaz region, an area significant in both Islamic history and pre-Islamic Semitic civilizations. Historically, AlUla was a vital market city along the incense trade route, connecting India and the Persian Gulf to the Levant and Europe.
AlUla is known for its unique blend of natural wonders and ancient heritage, serving as a living museum. The area boasts dramatic sandstone formations, lush oases, and significant cultural landmarks. Key attractions include Hegra, Saudi Arabia's first UNESCO World Heritage site, featuring nearly 100 meticulously carved Nabataean tombs. Other notable sites include the labyrinthine AlUla Old Town with its mud-brick houses, the striking Elephant Rock formation, and Jabal Ikmah, known for its thousands of rock art sites. AlUla is currently undergoing development to transform it into a leading international tourist destination, with a focus on preserving its heritage and natural beauty. As part of Saudi Vision 2030, AlUla aims to attract over two million annual visitors by 2030. The AlUla Contemporary Art Museum is scheduled to open in 2027 and will promote artists from Saudi Arabia and the Middle East.
