Rich Greenfield is a Partner and Media and Technology Analyst at LightShed Partners, an independent research firm, where he specializes as a TMT (Technology, Media & Telecom) Analyst. He is also a General Partner at LightShed Ventures, focusing on early-stage investments in media, communications, and commerce. Greenfield is known for his expertise in the connected TV and streaming landscape, providing equity research to institutional investors.
Before co-founding LightShed Partners in 2019, Greenfield held managing director and analyst positions at BTIG, Pali Capital, Fulcrum Global Partners, and Goldman Sachs. With over 25 years of experience, he has built a reputation for his insights on major companies like Roku, Google, Amazon, Apple, Disney, and Netflix. Greenfield is also recognized for his active participation in questioning executives during earnings calls within the media, streaming, social platform, and music sectors. He co-hosts The LightShed Podcast and shares his insights on social media. Recently, in August 2025, Greenfield questioned Warner Music Group's leadership regarding the evolution of the 'super-fan' tier, inquiring about potential interactive or AI-driven music experiences.