Howard Marks

The Great Software Shakeout and the Return of Fundamentals The current state of the SaaS market has triggered a widespread panic often referred to as a "sassacre." As public market valuations for software companies compress, many observers are questioning the long-term viability of the seat-based pricing model in the age of Artificial Intelligence. However, seasoned growth equity investors view this not as an apocalypse, but as a long-overdue correction. The reality is that the public markets are purging the excesses of the previous bull cycle, where revenue growth was prioritized over unit economics and sustainable free cash flow. Incumbent giants like Workday and Salesforce are being pummeled by Wall Street analysts who behave like squirrels, shifting their sentiment the moment numbers need to be adjusted. But these incumbents possess three things that startups struggle to replicate: distribution, data, and massive balance sheets. While the law of large numbers naturally forces a deceleration in growth, the profitability of these businesses remains a fortress. The "dead money" phase for these stocks is a gift for disciplined buyers who recognize that the infrastructure of global business does not vanish overnight just because a new technology emerges. The China AI Hegemony and the ByteDance Advantage Western markets consistently underestimate the technological prowess emerging from the East. ByteDance is currently the most advanced AI company in the world, yet it remains underappreciated by Western investors who view it through a narrow geopolitical lens. The sheer volume of AI integration within their platforms, combined with a relentless focus on growth and massive earnings power, positions them to dominate the next decade of technological evolution. China has structural advantages in the AI war that the United States is only beginning to realize. The ability to build nuclear power plants and massive solar farms in a fraction of the time it takes in the West provides the energy backbone required for the next generation of data centers. AI is a power-hungry beast, and the U.S. will likely face significant local pushback as power prices spike and environments are impacted. Furthermore, the sheer number of PhDs and the cultural value placed on science and technology in China cannot be ignored. While OpenAI and Google command the headlines, the underlying infrastructure and execution speed in China may ultimately win the AI race. Solving for the Liquidity Crisis: DPI Over Marks There is a fundamental difference between a "mark" and math. In the venture world, valuations are often just opinions until a liquidity event occurs. The industry is currently facing a reckoning because too many fund managers treated unrealized gains as final victories. The reality is that buying is the glamorous part of the job, but selling is the actual work. A disciplined investor must constantly re-underwrite their positions, asking whether they would buy the stock at its current price today. Limited Partners are shifting their focus exclusively toward Distributed to Paid-In capital (DPI). The era of raising subsequent funds based on flashy internal rates of return (IRR) that exist only on paper is coming to an end. Investors must be willing to take chips off the table during liquidity windows, even if they believe in the long-term potential of a winner. Returning capital to investors is the only way to ensure the longevity of a firm. If you aren't returning money, you aren't in the investment business; you're in the asset collection business. Smaller, more nimble funds have an advantage here—they can sell secondaries without triggering the negative signaling that plagues massive firms like Sequoia Capital. The Most Critical Metric: Gross Dollar Retention In the search for the next breakout success, investors often get blinded by net dollar retention, which includes upsells and expansions. This is a mistake. The single most important metric for a software company's health is Gross Dollar Retention (GDR). GDR measures how much of your existing customer base you keep without the masking effect of new sales. Anything below 80% GDR is a red flag, indicating a "leaky bucket" where the company must spend aggressively on sales and marketing just to stay in place. A company with 95% or 98% GDR can grow exponentially because its base is stable. These are the businesses that survive technological shifts. The "living dead" of the venture world are companies that scaled to $100 million in revenue but have GDR in the 60s or 70s. They are churning through customers and will eventually hit a wall where they can no longer outrun their own attrition. The Purge: Why 50% of VCs Must Go The venture capital industry is bloated with "tourists" who entered the market when capital was cheap and every idea seemed like a billion-dollar opportunity. At least 50% of people currently in the venture business likely add negative value to their portfolio companies. They overpromise, under-deliver, and often push founders to burn cash at unsustainable rates to justify inflated entry prices. True value-add doesn't come from a VC pretending to know how to run a sales team; it comes from being a "switchboard." The best investors connect founders with the talent that has actually done the work before. They get out of the way and let the entrepreneurs execute. The next three to five years will see a massive contraction in the number of firms as LPs stop funding managers who fail to produce liquidity. This culling is necessary. It will return the industry to a state of discipline where price matters, and the pursuit of the power law is balanced by fundamental business sense. The Inevitable Downturn and the AI Productivity Boom Markets do not move up forever. We are likely staring down a significant downturn within the next decade, fueled by geopolitical tensions and the eventual exhaustion of current government policies. While this sounds dire, it will represent the greatest buying opportunity in a generation. The first generation of AI companies—those raising billions on napkins—will likely go bust, much like the first wave of internet companies in 1999. However, the companies that emerge between 2024 and 2027 will be the giants of 2035. This downturn will coincide with a massive productivity boom as AI is finally integrated into the back offices of traditional industries like healthcare and manufacturing. We are still in the "early innings" where companies are restricted by regulation and infrastructure. Once these barriers fall, the efficiency gains will be staggering. The investors who survive the current purge and maintain their capital will be the ones to ignite this next market cycle. Stay liquid, stay disciplined, and be ready to move when everyone else is paralyzed by fear.