Gen Z, also known as Zoomers, are the demographic cohort succeeding Millennials and preceding Generation Alpha. They are generally defined as those born between 1996 and 2010. Having come of age in the digital era, they are considered "digital natives," the first generation to grow up with the internet and digital technology as an established commodity. They are the most diverse generation yet, and are pragmatic, entrepreneurial, and adaptive.
Known for their tech-savviness and comfort with digital tools, Gen Z values work-life balance, and seeks jobs that align with their personal values. They are deeply concerned with social justice, environmental sustainability, and corporate responsibility. Many are entrepreneurial and driven to create their own opportunities. They are also avid consumers of content, spending a significant amount of time online. In the workplace, they are collaborative, flexible, and value direct communication. Mental health is a significant concern for Gen Z, and they are prone to anxiety. They are also financially minded, with many focused on saving and investing.
Gen Z is currently entering adulthood and hitting life milestones. They are pragmatic about work and are eager to share their ideas and opinions. As they continue to grow in size and influence, understanding what matters to them is critical for brands and organizations wanting to connect with them. However, many young people are leaving their countries due to poor job prospects and the high cost of living.