Ever wondered how the fastest-growing startups build an unstoppable sales machine? ElevenLabs' Carles Reina doesn't just hit targets; he redefines them, creating a culture where 'ruthless' accountability ignites explosive growth. His playbook includes 20x base salary quotas, public performance reviews, and an aggressive push into outbound sales, all designed to identify untapped potential and push boundaries. It's a high-octane approach that leaves traditional sales models in the dust.