Swiss Side Technologies AG, based in Thalwil, Switzerland, is a company specializing in aerodynamic solutions for the cycling industry. Founded in 2010, the company leverages expertise from Formula 1 to develop innovative products aimed at maximizing speed and performance. Jean-Paul Ballard, the CEO and co-founder, leads the company, bringing over 50 years of Formula 1 racing experience. He previously served as Head of Concept Design for Sauber's Formula 1 car project. Swiss Side operates with a team of diverse nationalities and backgrounds, fostering a collaborative culture that values innovation and progress.
Swiss Side focuses on integrating relevant technologies into its products to enhance performance and the overall cycling experience. Their product line includes aerodynamic wheels and related accessories, with a focus on real-world performance and offering high-end quality at a fair price through a direct-to-consumer online model. Recent news highlights include their aerodynamic expertise contributing to the Canyon CFR Track bike and the launch of the HADRON³ wheel series. Swiss Side emphasizes its commitment to pushing the boundaries of design and materials to bring cycling wheels into a new era. As of July 2024, the company has between 11 and 50 employees and remains unfunded.
