Starbucks Corporation is a global coffeehouse chain and retailer headquartered in Seattle, Washington. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, it initially began as a coffee bean wholesaler before evolving into a coffee shop serving espresso-based drinks. As of 2025, Starbucks operates approximately 40,990 stores in 87 countries. The company's mission is to "nurture the limitless possibilities of human connection" with every cup, conversation, and community. Starbucks is known for its coffee beverages, and also offers whole-bean coffee, tea, pastries, and snacks. The company also has a loyalty program, Starbucks Rewards, that provides personalized offers and incentives to its members.
Brian Niccol is the current chairman and chief executive officer of Starbucks, assuming the role in September 2024. Recently, Starbucks has been focusing on a "Back to Starbucks" turnaround effort, introducing internationally inspired menu items and revamping its loyalty program. In February 2026, Starbucks launched new bakery items and fruit-flavored matcha beverages. While remaining a dominant force in the coffee shop industry, with an estimated 48% market share in the U.S. in 2025, Starbucks faces increasing competition and is diversifying its offerings, including expanding its merchandise. Popular menu items include the Java Chip Frappuccino, Caramel Macchiato, and Iced White Chocolate Mocha.