SRAM LLC is a privately owned bicycle component manufacturer headquartered in Chicago, Illinois, founded in 1987. The company was started by Stan Day and Sam Patterson with the goal of creating a more enjoyable and efficient cycling experience. Ken Lousberg is the current CEO, taking over from co-founder Stan Day in 2019. SRAM produces a wide array of cycling components, including drivetrains, brakes, suspension systems, wheels, and power meters, sold under brands like SRAM, Avid, RockShox, Truvativ, Quarq, Zipp, TIME Sport pedals, Hammerhead cycling computers and Velocio cycling apparel. These components are manufactured in-house at facilities in the U.S., Portugal, China, and Taiwan and are supplied to both original equipment manufacturers (OEMs) and for aftermarket sales.
SRAM has recently announced the release of the XX DH Transmission, a direct-mount, electronic drivetrain for downhill bikes. This new product is aimed at downhill racers, offering faster acceleration and improved shifting under load. In related news, SRAM is currently involved in a legal dispute with the UCI (Union Cycliste Internationale) over proposed gear ratio limits in races. SRAM challenged the UCI's plans, claiming they unfairly disadvantaged SRAM-equipped teams. SRAM's innovations, like the Grip Shift and Eagle drivetrain, have helped it become a major player in the cycling component market, competing with companies like Shimano.
