Princeton CarbonWorks, founded in 2012 by Princeton University engineering graduates, specializes in high-performance carbon fiber bicycle wheels. The company's wheels are known for their unique sinusoidal design, which enhances aerodynamics and stability, especially in crosswinds. Their product line includes models like the Wake 6560, Dual 5550, Peak 4550 and the Blur 633 disc wheel. These wheels are available in various configurations, including rim brake and disc brake versions.
The company was founded by Marty Crotty, along with Harrison Macris and Brad Werntz. Macris also serves as CEO. Princeton CarbonWorks has gained recognition in the cycling world, with their wheels being used by professional teams like INEOS Grenadiers in major races. A recent legal dispute with SRAM, regarding alleged patent infringement on the undulating rim shape, concluded with a jury verdict in favor of Princeton CarbonWorks, which was further validated when SRAM dropped its appeal. As of 2024, Princeton CarbonWorks has 12 employees and is headquartered in Mystic, CT.