Pleo co-founder Niccolo Perra reveals why building a unicorn requires more than just clean code—it demands a total reimagining of corporate trust. By opting for the 'hard path' of building proprietary infrastructure and navigating the psychological triggers of his leadership team, Perra scaled a Danish fintech into a European powerhouse. Learn how he managed a ten-country blitz in ten months and why he believes a founder's greatest asset isn't their technical skill, but their ability to manage human friction.