Pinarello is an Italian bicycle manufacturer based in Treviso, Italy, specializing in high-performance road bikes. Founded in 1952 by Giovanni "Nani" Pinarello, a former professional cyclist, the company initially focused on handmade frames. Pinarello bikes are known for their innovative designs, use of advanced materials like carbon fiber, and aerodynamic engineering. The company has a long history of sponsoring professional cycling teams, contributing to numerous victories in major races like the Tour de France and Giro d'Italia. Pinarello bikes have achieved over 30 Grand Tour victories.
The company has seen some ownership changes in recent years. In 2016, a majority stake was sold to L Catterton, a private equity firm. Then, in June 2023, L Catterton sold its stake to a private family office, reportedly linked to billionaire Ivan Glasenberg. Fausto Pinarello, son of the founder, remains involved as Chairman, influencing design and innovation. Uberto Thun-Hohenstein was appointed as CEO in April 2020. Pinarello offers a range of models, including the flagship Dogma series known for its stiffness and handling, as well as gravel bikes like the Grevil and e-bikes. Recent news includes the reopening of their London flagship store after refurbishment in February 2026 and the launch of the Grevil MX, a suspension-equipped gravel bike. Pinarello continues to partner with professional cycling teams such as Ineos Grenadiers.
