Oculus is a virtual reality (VR) technology company that designs and manufactures VR hardware and software products. Founded in July 2012 by Palmer Luckey, Brendan Iribe, Michael Antonov, and Nate Mitchell, Oculus is headquartered in Menlo Park, California. The company gained prominence with the Oculus Rift, a VR headset that aimed to deliver realistic and accessible VR experiences. Initially funded through a successful Kickstarter campaign, Oculus was acquired by Facebook (now Meta Platforms) in March 2014 for $2.3 billion.
Oculus's products include the Oculus Rift, Oculus Quest, and related accessories. The Oculus Rift was among the first consumer VR headsets, requiring a connection to a PC. The Oculus Quest offered a standalone VR experience without needing a PC or console. Oculus fosters a VR ecosystem through its hardware and the Oculus Store, a digital marketplace for VR games and applications. Meta is shifting its focus to mobile users and separating its Quest VR ecosystem from Horizon Worlds. In the AR/VR headset market, Meta held a 60.6% market share in the second quarter of 2025.
