Software is failing its users, and James Evans believes the solution isn't more features—it's a natural language revolution. The CommandBar CEO explains how he leveraged the 'Amplitude pricing game' to scale contract values past $100k and why he aggressively 'anti-sells' candidates to build a resilient, elite team. By repositioning CommandBar from a niche search tool to a disruptor in the digital adoption space, Evans reveals a blueprint for high-octane growth that prioritizes intellectual honesty over traditional marketing fluff.