Audi AG, a German automotive manufacturer, designs, engineers, produces, markets, and distributes luxury vehicles. Founded by August Horch, the company's origins trace back to 1899, with the establishment of A. Horch & Cie in Cologne. After trademark issues, Horch renamed his company Audi Automobilwerke GmbH in 1909. Audi is headquartered in Ingolstadt, Bavaria and is a wholly-owned subsidiary of the Volkswagen Group. The four rings in the Audi logo represent the merger of Audi, DKW, Horch, and Wanderer into Auto Union in 1932.
Gernot Döllner is the current Chairman of the Board of Management. In 2025, Audi sold 5,350 vehicles in South Africa, capturing 17% of the premium market share. Global deliveries reached over 1.6 million vehicles, although sales decreased by approximately 3% compared to the previous year. The Audi Q3 remained the top-selling model locally, complemented by demand for the A1 and Q5 ranges. Audi is investing in electric vehicle technology, exemplified by models like the A6 e-tron and Q6 e-tron. Recent news includes Audi reverting to its old naming convention after customer confusion and the unveiling of the Audi Revolut F1 Team.
