The TRP Dilemma: How Viewership Shapes the Future of Indian Journalism

The Mirror of Democracy: Participation and Media

Ashish Pareek opens by emphasizing the importance of participation in a democracy, drawing a parallel to the consumption of news. He points out a significant trend: a large majority of the audience no longer watches news on television, primarily due to a perceived decline in the credibility of news channels. Pareek acknowledges this perception with humility, promising to provide a different perspective on why this has occurred and how viewers themselves contribute to the current state of affairs.

The Tyranny of TRP: Ratings and Revenue

Pareek explains that in India, the success of a news channel is predominantly measured by Television Rating Points (TRP), not by the quality of journalism. This metric dictates advertising revenue, which is essential for the financial viability of news organizations. The pressure to achieve high TRPs creates a "rat race" among media companies, often at the expense of journalistic integrity.

The Anchor's Choice: Integrity vs. Popularity

To illustrate this dilemma, Pareek shares a personal anecdote about being offered a high-profile show that promised superstar status but compromised his journalistic values. He chose to forgo the opportunity, recognizing the loneliness that often accompanies such decisions. Pareek notes that stories focused on critical issues like urban infrastructure and the environment often receive less attention than sensationalized content.

The Viewer's Role: Demand and Supply of News

Pareek argues that the media is simply giving the audience what it demands. He presents a hypothetical scenario: Channel A broadcasts an "outrage fest" with shouting matches, while Channel B covers urban infrastructure issues. In India, Channel A typically gains higher TRPs, attracting more advertisers. This compels Channel B to consider adopting similar tactics to remain competitive.

The Unseen Sacrifice: The Real Cost of Journalism

Pareek highlights the sacrifices made by journalists who risk their lives to report from conflict zones and uncover critical stories. He recounts an incident where his investigation into a financial scandal in Karnataka led to vandalism and police harassment. Pareek urges viewers to recognize and support the 90% of journalists who continue to do honest work despite these challenges.

The Spectrum of Possibilities: Choosing a Better Ecosystem

Pareek concludes by reiterating that viewers have the power to shape the media landscape through their choices. He encourages the audience to participate in a better ecosystem by supporting good journalism and appreciating the efforts of those who prioritize truth and integrity. He shares his personal journey from engineering to journalism, emphasizing that confidence and a willingness to pursue one's passion can open doors to unexpected opportunities.

Ultimately, Ashish Pareek's message is a call to action for viewers to become more conscious consumers of news. By choosing quality journalism over sensationalism, they can help create a media environment that values truth, integrity, and the issues that truly matter to society. The future of Indian journalism, he suggests, lies in the hands of its audience.