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James Hoffmann

James Hoffmann

33 articles

Hi! My name is James, and I make videos about anything and everything to do with coffee, occasionally food and sometimes business/entrepreneurship. I create how-tos, guides, reviews, vlogs, video essays and mini-documentary films. In the real world, I've started a few companies, I wrote "The World Atlas of Coffee" and "How To Make The Best Coffee At Home". I do a little advisory work for startups too. If you want to get in touch, drop me a line but please read these two things first: 1. I don't do paid reviews. I have a Patreon that helps me buy the products I want to review to prevent bias (then I give them away!) 2. I get a lot of email, so sadly I can't help with queries about which equipment you should buy. TO GET IN TOUCH PLEASE REACH OUT VIA WEBSITE: https://www.jameshoffmann.co.uk/contact-me Management: Ziggurat XYZ

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last updated 2 Apr 2026

  • How To Avoid A Bad Pour Over Brew
    // James Hoffmann

    Rescue your pour-over coffee with these two mid-brew grind adjustments

    Most coffee lovers toss a pour-over once they realize the grind size is off, but James Hoffmann reveals that you can actually save a bad brew mid-pour. Whether your water is stalling or racing through the grounds, simple adjustments to timing and agitation can salvage the flavor profile. Learn how to stop a fine-grind disaster and rescue a coarse-grind failure without wasting expensive beans.

    Apr 2, 2026
    3 min read
  • We Spent $1,850 On Coffee Scales. What’s Actually Good?
    // James Hoffmann

    The Weight of the Grind: Navigating the Complex World of Coffee Scales

    Mar 18, 2026
    5 min read
  • The MokaBot Brews Better Coffee Than Me
    // James Hoffmann

    Programming Perfect Extraction: The MokaBot and PID Control

    Feb 23, 2026
    3 min read
  • Lab Testing Big Brands Vs Specialty Coffee Vs "Healthy" Coffee
    // James Hoffmann

    The Myths of Healthy Coffee: Lab Testing Heavy Metals and Mycotoxins

    Dec 23, 2025
    3 min read
  • I Need To Tell You Why Coffee Makes You Poop
    // James Hoffmann

    The Compelling Urge: Deciphering Coffee's Potent Influence on the Digestive Symphony

    Dec 12, 2025
    3 min read
  • Stones In Coffee: An Ill-Advised Investigation
    // James Hoffmann

    The Grit in the Grind: What Actually Happens When Stones Meet Burrs

    A stray pebble in your coffee bag feels like a death sentence for your expensive grinder burrs, but the mechanical reality is far more forgiving. We put high-end grinders through a gauntlet of wood, stone, and metal to see what actually breaks—and the results might save you from an unnecessary burr replacement.

    Nov 13, 2025
    4 min read
  • Our Extremely Nerdy Custom Coffee Siphon
    // James Hoffmann

    The Siphon Investigation: Deciphering the Mechanics of the Vacuum Pot

    The coffee siphon is a theatrical masterpiece, but beneath the bubbling glass lies a chaotic world of thermodynamics and vacuum physics. New data from custom-built sensors reveals that much of what we thought about siphon pressure and stirring is wrong. While the 'draw-down' looks like the main event, the real secret to a perfect cup happens in the invisible insulation of the coffee crust and the subtle shift of negative pressure.

    Oct 27, 2025
    5 min read
  • Everything I Learned About Cold Brew Coffee
    // James Hoffmann

    Redefining Cold Brew: Beyond Wastefulness and Generic Flavor

    Cold brew is often a wasteful process that sacrifices flavor for convenience, but new research suggests we've been doing it wrong for years. By borrowing a secret technique from professional winemakers, it's possible to use less coffee while achieving a significantly more complex and cleaner cup. Discover why your choice of bean roast might be ruining your chilled coffee experience and how a simple change in grind size can fix the most common flavor problems.

    Oct 1, 2025
    4 min read
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