The "performative male," sometimes called the "matcha male," is a term and internet meme that gained traction in 2025, satirizing an alleged archetype of men who conspicuously adopt progressive, feminist-coded behaviors. This involves displays of emotional sensitivity and interests seemingly designed to appeal to progressive women. Examples include reading feminist literature, listening to female indie artists, and partaking in stereotypically feminine hobbies like drinking matcha lattes. The intent behind these actions is often viewed as insincere, motivated by a desire to attract female attention or signal that they are non-threatening.
Critics suggest the "performative male" is a Gen Z-born archetype, a caricature that performs an exaggerated image of progressive politics merely to ingratiate themselves with women. Some view it as a shallow and manipulative approach to relationships. The archetype has been likened to earlier "alt-male" figures like the soft boy or male manipulator. Others argue that the term unfairly stereotypes men and discourages them from engaging in progressive causes. Some commentators suggest the phenomenon is driven by dating apps, where men feel pressured to present themselves inauthentically for romantic gain. Despite the criticisms, some argue that all gender is a performance, and calling someone a "performative male" simply highlights a less traditional performance of masculinity.
