RAM, stylized as RAM, is an American brand of light to mid-weight pickup trucks and commercial vehicles. Formerly known as Dodge Ram, it was established as a separate division of Chrysler in 2010. Currently, Ram Trucks is a division of Stellantis North America. Ram trucks are marketed to "real truck customers," focusing on those who buy trucks for work and utility. The brand's logo features a ram's head, which was initially used as Dodge's logo. As of December 2024, Tim Kuniskis has returned to the role of CEO of Ram.
Ram trucks offer a variety of technology features, including a 12-inch touchscreen, wireless Apple CarPlay, Android Auto, SiriusXM Radio, a RAM app powered by RAM Connect, and a 4G Wi-Fi hotspot. Safety features include electronic stability control, electronic roll mitigation, and a 360-degree surround-view camera. The 2026 Ram 1500 is expected to have a starting price around $44,000, potentially reaching $91,395 depending on the trim and options selected. Models available include Tradesman, Express, Lone Star, Big Horn, Warlock, Laramie, Rebel, RHO, Limited, Longhorn and Tungsten.
