MyFitnessPal is a smartphone app and website designed for health and fitness tracking, with a focus on diet and exercise management. It employs gamification to motivate users in their fitness journeys. The app allows users to manually enter or scan barcodes to input consumed food data. A key feature is the "Meal Scan," which uses computer vision to log meals by identifying ingredients and recipes through the user's camera. MyFitnessPal boasts a database of over 14 million foods and offers metrics to track exercise and calories, along with macronutrient content. It also integrates with other fitness apps like Garmin Connect, Fitbit, Samsung Health, and Apple Watch.
MyFitnessPal was initially developed by Mike Lee and later joined by Albert Lee. In 2015, Under Armour acquired MyFitnessPal for $475 million. However, in 2020, Under Armour sold it to Francisco Partners for $345 million. MyFitnessPal operates on a freemium model. The basic app is free to use, but a premium subscription unlocks additional features. These extra features include the ability to set specific macronutrient goals and ad-free experience. The app is available on Android and iOS devices.
