Mixpanel is a product analytics platform that helps businesses track user interactions within their applications and websites. Founded in 2009, it has evolved into a comprehensive analytics suite focusing on event-based analytics, enabling teams to track specific user actions rather than just page views. This approach provides deeper insights into how users engage with products and features. Mixpanel is used by thousands of companies worldwide.
Key features include event tracking, funnel analysis, retention analysis, and user segmentation. It allows custom event tracking for any user action, user property management, and segmentation. Mixpanel also offers A/B testing integration and real-time data processing. Detailed user profiles combine demographic information with behavioral data, enabling sophisticated segmentation and personalization strategies. The platform supports JavaScript SDKs for web applications, mobile SDKs for iOS and Android, server-side tracking for backend events, and third-party integrations.
Mixpanel offers a tiered pricing structure, including a free plan. The free plan includes basic analytics for up to 1 million monthly events. Paid plans, such as the Growth plan, start at $24 per month and scale with the number of events tracked. For high-volume analytics, the Enterprise plan offers custom pricing. Enterprise plans may start around $20,000 per year for MTU-based pricing or $27,000 per year for event-based pricing. These plans include features like SSO, advanced permissions, dedicated support, and custom contracts. Add-ons like Data Pipelines and Session Replay are available for an additional cost.
Mixpanel is currently operational. According to Mixpanel's status page, all systems are operational as of February 16, 2026.
