Midjourney is an AI program that generates images from text descriptions, similar to DALL-E and Stable Diffusion. It is created and hosted by Midjourney, Inc., an independent research lab based in San Francisco. Founded by David Holz, who previously co-founded Leap Motion, Midjourney launched its open beta on July 12, 2022. Midjourney is considered an "engine for the imagination".
Key features include high-quality image generation, rapid generation, and community collaboration. Users can create images by using the /imagine command on the Midjourney Discord server or through the Midjourney website. The AI uses machine learning models trained on vast amounts of data to interpret prompts and generate diverse and detailed images. Midjourney offers features such as upscaling images, creating variations, Vary (Region), image blending, style references, character references and a web interface.
Midjourney offers four subscription tiers: Basic, Standard, Pro, and Mega. The Basic plan starts at $10 per month and includes approximately 3.3 hours of Fast GPU time. The Standard plan costs $30 per month and includes about 15 hours of Fast GPU time. The Pro plan is $60 per month and includes about 30 hours of Fast GPU time, along with access to Stealth Mode. The Mega plan, at $120 per month, provides 60 hours of Fast GPU time and additional features. As of February 2026, Midjourney is available through a subscription.
