Lululemon Athletica Inc., often styled as lululemon, is a Canadian-American multinational athletic apparel retailer headquartered in Vancouver. Founded in 1998 by Chip Wilson, it began as a design studio by day and a yoga studio by night, with its first store opening in 2000. Lululemon initially focused on yoga pants and yoga wear but has expanded to include sportswear, lifestyle apparel, accessories, and personal care products. The company aims to market a lifestyle, focusing on health, wellness, and community, rather than just fitness products.
Lululemon offers a range of athletic apparel including tops, jackets, hoodies, joggers, running shoes, underwear, and leggings. Accessories include gloves, hats, bags, yoga mats, and water bottles. Lululemon is known for developing and trademarking fabrics designed for specific functions like moisture-wicking and compression. The company outsources its manufacturing to over 60 suppliers in more than 26 countries. Lululemon products are available in 767 stores worldwide and online. The company has a strong online presence, providing customers an easy shopping experience through its website and mobile app.
Lululemon products are generally considered premium, reflecting the use of high-quality materials, innovative designs, and a commitment to sustainability. Lululemon's leggings typically range from $98 to $128. The company's marketing strategy focuses on building brand loyalty through community engagement, including local events and fitness classes. Customers can check product availability at nearby stores through the Lululemon app or website and sign up for restock notifications.
