Laird Superfood is a company that creates plant-based superfood products designed to enhance daily rituals and fuel consumers. It was co-founded in 2015 by big-wave surfer Laird Hamilton and Paul Hodge. The company's mission is to bring affordable and thoughtfully formulated superfoods into homes around the world. Their original product was the Sweet & Creamy Superfood Creamer, created by Hamilton to provide sustained energy during surfing sessions.
Laird Superfood products include creamers, coffees, instafuels, functional mushroom blends, active mixes, hydrate coconut waters, protein products, and snacks. The company focuses on using all-natural, plant-based ingredients and avoids artificial additives. Many products include coconut milk powder, MCTs, and adaptogenic mushrooms like Lion's Mane, Chaga, and Maitake for their potential health benefits such as sustained energy, immune support, and cognitive function. Select Laird Superfood coconut milk is available for $6.49. An 8 ounce package of their original creamer sells for $10.49. These products are available online at lairdsuperfood.com and through various retailers, including Target and Walmart.