Incogni is a subscription-based personal data removal service that automates the process of sending opt-out and deletion requests to over 420 public and private data brokers on behalf of its users. It was created by Surfshark in 2021 and launched publicly in 2022, later becoming available as a standalone product. Incogni leverages privacy laws like GDPR, CCPA, and PIPEDA to ensure data brokers comply with data removal requests. The service aims to reduce the risk of identity theft, spam, and online stalking by removing personal information from these databases. Incogni monitors the data brokers, sends recurring removal requests, and provides users with progress reports.
Key features include automated data removal, custom removal requests for sites not in the standard database (available on "Unlimited" plans), and a dashboard to track the progress of removal requests. Incogni collects minimal personal data, encrypts communication, and is headquartered in the Netherlands, adhering to strong GDPR protections. Incogni offers several subscription plans. A standard monthly plan costs $15.98. Annual plans are also available, with the standard plan costing $95.88 per year (effectively $7.99 per month). "Unlimited" plans, which include custom removal requests, are available as annual subscriptions only, with individual plans costing $179.88 per year (about $14.99 per month) and family plans costing $275.88 per year (roughly $22.99 per month). Incogni is widely available and can be purchased directly from their website or through partners like NordVPN and Surfshark.
