Happy Dad is a hard seltzer brand launched in 2021 by Kyle Forgeard and Stephen Deleonardis of the NELK Boys, in partnership with John and Sam Shahidi. Their goal was to create a great-tasting hard seltzer that would appeal to both new and seasoned seltzer drinkers, while avoiding the stigma associated with other brands. Happy Dad operates out of Orange County, California.
Happy Dad is known for its low carbonation, light and natural flavors, and the use of regular-sized cans rather than the "skinny" cans common among other hard seltzers. Happy Dad contains 5% alcohol by volume (ABV), and each can has 100 calories and 1 gram of sugar. It is gluten-free and Kosher certified. The ingredients include carbonated water, alcohol, natural flavor, cane sugar, citric acid, sodium citrate, and tripotassium citrate. Current flavors include Lemon-Lime, Pineapple, Watermelon, Wild Cherry, Fruit Punch, Grape, Raspberry and Banana. Hard Tea flavors such as Peach, Passion Fruit, Blueberry, and Lemonade, as well as Hard Lemonade options, have also been introduced. Happy Dad is widely available in the USA and Canada, and can be located using the store locator on their website. A 12-pack variety pack typically costs around $18.99 to $20.99. A 24-pack can range from $36.57 to $38.49.