Feastables is a snack brand created by YouTuber Jimmy Donaldson, also known as MrBeast. Launched in January 2022, the company's initial product was the "MrBeast Bar," a gluten-free chocolate bar. Feastables' mission extends beyond snacking, aiming to eradicate child labor in the chocolate industry. The company emphasizes high-quality cocoa and simple ingredients. In February 2024, Feastables introduced a new logo and revised the chocolate bar formulation, discontinuing the "MrBeast Bar" name.
Feastables offers a variety of products, including chocolate bars, cookies, gummies, and chocolate milk. Popular flavors include Milk Chocolate, Crunch, and Peanut Butter. The chocolate is manufactured in Peru by Machu Picchu Foods SAC. Feastables are available at major retailers like Walmart and Target, as well as convenience stores such as 7-Eleven, Kroger, Sam's Club, Albertsons, and Costco. The price range for individual bars is generally between $1.52 and $2.59. Bulk options, such as a 24-count value pack, are also available.
