Dirtea is a wellness brand specializing in functional mushroom-infused products, including coffee, matcha, chai, cacao blends, powders, and gummies. Founded in 2020 by brothers Simon and Andrew Salter in London, UK, the company operates primarily as an internet-first brand. Dirtea aims to incorporate these mushroom products into daily rituals to combat burnout, using scientifically backed ingredients.
Dirtea's products feature a range of functional mushrooms like Lion's Mane, Chaga, Cordyceps, Tremella, and Reishi, known for their potential benefits such as boosting focus, energy, immunity, and promoting relaxation. The company emphasizes the purity and potency of its mushroom extracts, using 100% fruiting bodies and a dual-extraction process to maximize the bioavailability of beneficial compounds. Additional ingredients such as Arabica coffee, ceremonial-grade Matcha, and South American cacao are added to the blends for flavor and complementary health benefits. For example, their Mushroom Cacao blend combines raw cacao with Lion's Mane, Tremella, and Reishi extracts to enhance focus, promote calmness, and support the nervous system.
Dirtea products are available in various forms, including powders for mixing into hot drinks and convenient gummies. While specific pricing information wasn't available in the search results, Dirtea is stocked in nearly 2,000 stores in the UK, including major retailers like Selfridges, Harrods, and Boots. They are also expanding into the US market via Vitamin Shoppe.
