Bulletproof Coffee is a high-fat coffee drink intended to provide sustained energy and mental clarity. It's made by blending high-quality coffee, grass-fed butter or ghee, and MCT oil. The concept was popularized by Dave Asprey, the founder of Bulletproof Coffee, Inc., after he was inspired by yak butter tea in Tibet. Asprey trademarked the brand name, but "bulletproof coffee" is often used generically for similar coffee blends.
Key features of Bulletproof Coffee include sustained energy without the crash, support for ketogenic diets, and potential cognitive benefits. The fats in the butter and MCT oil slow down caffeine absorption, which helps prevent energy crashes. MCT oil is believed to provide the brain with an alternative fuel source, potentially improving focus. Some also find that the high-fat content helps to curb appetite. However, Bulletproof Coffee is high in calories (250-400 per cup) and lacks essential nutrients. Bulletproof coffee is available in various forms, including whole bean, ground coffee, and coffee pods. The price for a 12-ounce bag of Bulletproof coffee beans or ground coffee typically ranges from $16 to $21. It is available online through the Bulletproof website and retailers like Amazon, Walmart, and Target.