Amazon is a global e-commerce and cloud computing company offering a wide array of products and services. Founded by Jeff Bezos, it started as an online bookstore in 1994 but quickly diversified. Today, Amazon lists approximately 600 million products worldwide, with a vast majority coming from third-party marketplace sellers. Amazon's own retail (first-party) SKUs account for roughly 12 million of these listings. The company's success is attributed to its commitment to innovation, customer satisfaction, and continuous adaptation to technological advancements.
Key features of Amazon include personalized recommendations, one-click ordering, customer reviews, wish lists, product comparisons, and easy returns. Amazon has also been investing in AI-powered technology to improve customer experience, such as visual search features, generative AI assistants, and audio features that summarize product information. The price range of products on Amazon varies significantly, with a large portion of sellers pricing their products between $16 and $50. However, the platform offers products at every price point, from ultra-low-priced items to luxury designer goods. Amazon's product availability is a critical factor for sales, and the company employs strategies like Fulfillment by Amazon (FBA) and inventory monitoring to ensure items are in stock. Amazon also provides tools and features to help customers track product availability and price changes.