Alpha Brain is a nootropic supplement designed to support cognitive functions, including memory, focus, and mental processing speed. It is produced by Onnit, a health and wellness company founded in 2011 and based in Austin, Texas. Alpha Brain gained popularity after being promoted by Joe Rogan, who is a co-founder of Onnit and frequently advertises the product on his podcast. The supplement is formulated without caffeine and is also gluten and dairy-free.
Alpha Brain's key ingredients include Vitamin B6, Huperzia Serrata Extract, Alpha-GPC, L-Theanine, and a blend of L-Tyrosine, Oat Straw Extract, and Phosphatidylserine. These ingredients are intended to promote alpha brain wave activity and support acetylcholine levels in the brain. Alpha Brain is available in multiple forms, including capsules, instant powder, and pre-workout formulas. A bottle of 30 capsules of Alpha Brain costs $34.95, while a bottle of 90 capsules costs $79.95. There is also Alpha Brain Black Label available for $124.95, which is considered a more potent formula. It is available for purchase online through Onnit and other retailers such as iHerb and Walmart.