AG1, formerly known as Athletic Greens, is a comprehensive daily health supplement engineered to optimize daily nutrition. Founded in 2010 by Chris Ashenden, AG1 is designed to provide a convenient way to fill nutritional gaps with over 70 high-quality ingredients, including vitamins, minerals, probiotics, adaptogens, and whole food-sourced nutrients. It is marketed as supporting overall health, including energy, immunity, gut health, and hormonal balance. AG1 is suitable for adults of all ages and lifestyles, including athletes and those following specialty diets.
AG1 contains 75 ingredients organized into key complexes such as an alkaline, nutrient-dense raw superfood complex, a digestive enzyme & super mushroom complex, an antioxidant & immune support complex, and an adaptogen complex. These ingredients are selected for potency, absorption, and nutrient synergy. AG1 is manufactured in a TGA-registered facility in New Zealand and is certified for quality and safety by NSF International and NSF Certified for Sport. AG1 is available through monthly subscription, with a one-time purchase of a 30-serving pouch costing $99. Subscriptions start at $79 per month and can be purchased directly from the AG1 website or at Costco.