Tanzania, officially the United Republic of Tanzania, is an East African country located just south of the equator. It is bordered by Kenya and Uganda to the north, Rwanda, Burundi, and the Democratic Republic of the Congo to the west, Zambia, Malawi, and Mozambique to the south, and the Indian Ocean to the east. Tanzania is known for its diverse landscapes, including the plains of the Serengeti, and its rich cultural heritage. As of 2024, Tanzania has an estimated population of 67.5 million.
Tanzania's diverse geography includes Mount Kilimanjaro, Africa's highest peak, and part of Lake Tanganyika, the continent's deepest lake. Key attractions include the Serengeti National Park, famous for the annual Great Migration, where millions of wildebeest and zebras traverse the plains. The Ngorongoro Crater, the world's largest intact volcanic caldera, is another popular wildlife destination. Zanzibar, with its beaches and historic Stone Town, is also a major draw for tourists.
The tourism sector in Tanzania has recently experienced significant growth. In 2023, international tourist arrivals reached a record high of 1,808,205, a 24.3% increase from 2022, with tourism earnings surging by 33.5% to $3,373.8 million. In 2024, international tourism arrivals exceeded a record 2.1 million, which is approximately 40% higher than pre-COVID 2019. The government is focused on improving services, upgrading infrastructure, and expanding tourism markets.