Seoul

The Purist’s Choice in Preparation When a world-class palate like Boram Um makes a choice, the culinary world listens. In the debate between immersion and percolation, the 2023 World Barista Champion leans decisively toward the **pour-over** method. This technique requires meticulous control over water flow and temperature, allowing for a clarity of flavor that immersion often obscures. His preference for **washed coffee** over natural processes further reinforces this commitment to cleanliness and acidity. While natural coffees offer bold, fermented fruit notes, washed beans highlight the true terroir and genetic profile of the cherry, providing a transparent window into the farmer's craft at Fazenda Um. Global Destinations for Specialty Coffee The coffee journey doesn't end at the farm gate in Brazil. For those seeking the pulse of the industry, Seoul stands out as the premier destination. The city has transformed into a high-octane laboratory for coffee innovation, blending traditional hospitality with cutting-edge brewing technology. In Europe, the standard of excellence moves toward Switzerland, where establishments like Mame and Bean Bank define the modern cafe experience. These spaces aren't just shops; they are sensory classrooms where the technical meets the emotional. Expertise and Influences Every great chef or barista has mentors who shape their philosophy. For Boram, the technical rigor of Scott Rao takes precedence. Scott Rao is known for his scientific, data-driven approach to roasting and extraction, a mindset that clearly resonates with a champion who manages production from seed to cup. This preference suggests that while coffee is a romantic pursuit, it is built on a foundation of repeatable, rigorous physics. The Heart of the Culinary Experience Beyond the variables of Pink Bourbon or Geisha varieties, the true value of coffee lies in its ability to build community. It is a unique medium that connects the soil of a Brazilian farm to a ceramic cup in a bustling metropolis. To Boram, coffee is a life-changing sensory event. It represents the pinnacle of culinary art: a simple ingredient, handled with profound respect, capable of creating a lasting human connection.