We live in a world where talking about heredity is often treated as a moral failing, yet every parent instinctively wants the best for their child's future. The shadow of 20th-century history has created a massive disconnect between the science of genetics and the reality of how we choose our partners and plan our families. If we don't reconcile our public ideologies with the emerging power of embryo selection, we risk a future of deep cognitive dissonance and hidden inequality.