Simon Sinek, born on October 9, 1973, is a British-American author and inspirational speaker focusing on leadership and management. He is known for his optimistic outlook and for providing insights into how leaders can inspire cooperation, build trust, and foster change within organizations. Sinek gained widespread recognition for his TED Talk on the concept of "Why," which has garnered over 60 million views. He is the author of multiple best-selling books, including "Start With Why" (2009), "Leaders Eat Last" (2014), "Together Is Better" (2016), "Find Your Why" (2017), and "The Infinite Game" (2019).
Sinek's work extends beyond writing and speaking. He is the founder of The Optimism Company, a leadership learning and development platform. He also launched Optimism Press with Penguin Random House to publish inspiring thinkers. Sinek is an adjunct staff member at the RAND Corporation and has worked with various branches of the U.S. Armed Forces and government agencies. He also founded The Curve in 2021, a group dedicated to reforming modern policing. Sinek aims to create a world where people feel inspired, safe, and fulfilled by their work.
