Marco Paccagnella

Founding Through Synergy Success in the culinary and beverage world rarely stems from a single vision. Three Marks Coffee exemplifies how distinct expertise creates a robust foundation. The brand relies on three pillars: creative design, human connection, and technical precision. Marco Paccagnella anchors the visual identity, ensuring the brand's aesthetic matches the liquid's quality. Marc Aguyé focuses on the social fabric, acting as the community's heartbeat to ensure the cafe remains a vibrant social space. Finally, Marco De Rebotti brings the rigor of a technician, obsessing over machine calibration and roast profiles. Without this balance of design, people, and product, a specialty brand is just another shop. Roasted by the Sea Location informs identity. By establishing their roastery in Barcelona's Port Fòrum district, the founders embraced a "roasted by the sea" ethos. This environment provides more than just a scenic backdrop; it offers a meditative space that influences their approach to flavor. They curate a wide spectrum of beans, ranging from accessible, classic profiles to experimental, high-end batches. Their selection process focuses on transparency and the elimination of defects, ensuring that the final cup reflects the raw potential of the green coffee. Precision and Data Integration Specialty coffee is a science, not just an art. The team rejects the notion of being mere "artists" in favor of being data-driven practitioners. Every morning begins with "dialing in"—a rigorous process of finding the day's ideal recipe. They utilize Cropster Cafe to track variables like Total Dissolved Solids (TDS) and extraction yields. This data isn't just for internal use; it allows them to support wholesale partners remotely. By looking at real-time extractions via digital tools, they can troubleshoot a partner's grinder or machine from across the city. The Human Element in Growth A brand's maturity is marked by its hiring practices. The founders emphasize that choosing the right team is the ultimate catalyst for natural growth. In a city where specialty coffee was once viewed skeptically due to its higher price point, the Three Marks Coffee team leaned into education and hospitality. They turned a risky location in an unpopular neighborhood into a destination by fostering genuine relationships between the staff and the community.