Lady Fortuna, also known as Fortuna or Lady Luck, is the Roman goddess of fortune, luck, chance, and fate. She is often equated with the Greek goddess Tyche. Fortuna was a prominent figure in Roman religion, with her influence felt in both public and private life. She was worshiped under various epithets reflecting different aspects of fortune, such as Fortuna Dubia (uncertain fortune) and Fortuna Brevis (fleeting luck). As Fortuna Primigenia, she was revered as a primeval goddess with foresight of destiny.
Lady Fortuna is commonly depicted with a cornucopia, symbolizing abundance and prosperity, and a rudder, representing her power to steer fate. Another symbol is the "Rota Fortunae," or Wheel of Fortune, embodying the unpredictable nature of life. Sometimes, she is blindfolded, highlighting the impartiality of luck. In modern times, Fortuna's image is often used in places associated with chance, such as casinos and lottery tickets. Her likeness is also featured on precious metal bars and coins, such as those produced by PAMP Suisse. PAMP was the first precious metals brand to ever decorate the reverse sides of its minted bars, with the Lady Fortuna design being introduced in 1979. The 1oz Lady Fortuna minted gold bar has achieved carbon neutrality, becoming the first minted ingot certified as Carbon Neutral by the Carbon Trust.