Alex Hormozi, born Alexander Hormozi on August 18, 1988, is a first-generation Iranian-American entrepreneur, investor, author, and philanthropist. He is the co-founder and CEO of Acquisition.com, a holding company that invests in and scales businesses across various sectors, including e-commerce, B2C, B2B services, software-as-a-service (SaaS), and e-learning. Hormozi gained initial recognition for his work in the fitness industry, founding Gym Launch, a consulting company that helped gym owners improve their profitability. He later expanded his ventures into supplements, software, and online education.
Hormozi is known for his expertise in customer acquisition and monetization. He has successfully scaled and exited seven companies. His most notable exit was the majority sale of his licensing company for $46.2 million in 2021. Hormozi is the author of "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No", an Amazon bestseller, and "$100M Deals: How to Make Deals So Good People Feel Stupid If They Decline". He hosts "The Game w/ Alex Hormozi" podcast and has a YouTube channel with over 2 million subscribers where he shares insights on business growth, sales, and wealth creation. As of 2023, his net worth is estimated to be $100 million.
