Ballerina Farm is the business and social media presence of Hannah Neeleman, a 35-year-old (as of February 2026) social media influencer and businesswoman, and her husband Daniel Neeleman. Hannah, a former Juilliard-trained ballerina and Miss New York City, and Daniel, who has a background in business and whose father founded JetBlue Airways, operate a 328-acre farm in Kamas, Utah, with their eight children. Ballerina Farm is known for its idyllic portrayal of farm life, family, and traditional homemaking. Hannah shares glimpses into their rural life through Instagram and TikTok, attracting millions of followers with her aesthetic videos of cooking, baking, and family moments on the farm.
The Ballerina Farm brand has expanded to include a direct-to-consumer business, selling products such as sourdough kits, baked goods, meat, and home and wellness items. In 2025, they opened two brick-and-mortar stores in Utah. However, recently, Ballerina Farm paused the sale of its raw milk after routine health inspections in the summer of 2025 revealed the presence of coliform bacteria. While they have stopped selling raw milk, they plan to construct a separate dairy facility designed specifically for raw milk production in the future. Currently, they continue to sell pasteurized dairy products.
