Alex Hormozi, born Alexander Hormozi on August 18, 1988, is an Iranian-American entrepreneur, investor, author, and philanthropist. He is the co-founder and managing partner of Acquisition.com, a private equity firm that invests in and scales businesses across diverse sectors. Hormozi gained initial recognition for founding Gym Launch, a consulting company that helped gym owners improve their profitability. He expanded his ventures into supplements, software, and online education. Hormozi is married to Leila Hormozi and resides in Las Vegas, Nevada.
Hormozi is known for his expertise in customer acquisition and monetization. He has scaled and exited seven companies. In 2021, he sold a majority stake in his licensing company for $46.2 million. He's the author of "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No" and "$100M Deals: How to Make Deals So Good People Feel Stupid If They Decline". Hormozi hosts "The Game w/ Alex Hormozi" podcast and has a YouTube channel with over 2 million subscribers. Acquisition.com's portfolio generates over $250 million in annual revenue.