TikTok, known as Douyin in China, is a leading short-form video platform owned by the Beijing-based company ByteDance. Launched internationally in September 2017, TikTok has rapidly grown to become one of the world's most popular social media applications. As of early 2026, TikTok boasts approximately 1.9 billion monthly active users worldwide. The platform allows users to create and share videos ranging from a few seconds to 60 minutes in duration, fostering a global community centered around creative expression. TikTok's global headquarters are located in Los Angeles and Singapore.
TikTok's popularity is especially pronounced among younger demographics, although its user base is expanding across age groups. The largest age group on TikTok is 25 to 34 year olds at 35% of users. The app has been downloaded over 5.48 billion times since its launch. In 2024, TikTok was the most downloaded app globally for the fourth consecutive year. The average time spent on TikTok is 95 minutes per day, more than any other social network. TikTok's revenue in 2024 was $23 billion, a 42.86% increase from the previous year. The platform is available in over 150 countries and 75 languages.